Registration Number
0215U007085,
0113U007175
, R & D reports
Title
Analysis of production and marketing activities of companies in the context of improving the competitiveness
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Head
Derіy Vasyl Antonovich,
Registration Date
29-01-2015
Organization
Ternopol National Economic University
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The object of research is the production and sales of the company in the context of their competitiveness on the market. Purpose of research is to make recommendations for improving the methodology of analysis the production and sales in the context of increasing the companies' competitiveness. Methods of the research are the next: comparison; analysis and synthesis; induction and deduction; graphic method; marketing analysis; formalization; the method of analogy etc. The general scientific result is the develop-ment of analysis methodology of production and sales in "Kotnur-M" company. Scientific novelty is in development the theoretical foundations for analysis of enterprises' production and sales according to specifications of industry. The problems of analysis the productions and sales in the wine industry are al-so identified. Moreover, the methods of analysis the production and sales in wine industry were improved. Other results of this scientific research are: identifying areas of production-sale analysis of the company; the foundation an international experience of production-sale analysis; modelling the analysis' process of production and sale; analysis the management decisions about production and sale of the companies; de-velopment the reserves to improve production and sales. The practical value of the research is proposing scientific and practical recommendations to improve analysis productions and sales that can be used on the companies in the wine industry.
Product Description
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Кондрич Василь Іванович
Соколюк Ольга Олексіївна
Чорний Володимир Степанович
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2020-04-02
