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0218U006379,
0116U003589
,
Stable development in conditions of global challenges: methodology and practical.
Novikova Maryna,
02-05-2018
Kharkov national university of municipal economy named after A.M.Beketov
The essence and the content of concepts "regional marketing","sustainable development" and management of marketing tools at the level of the region, city, of business units, the feature of which is the complex approach to the study of the development potential and possibilities of its use in the conditions of globalization, has been improved; social potential of marketing communications in the context of the formation of current information environment of a large city has been studied and practical recommendations for its effective use current conditions have been developed; strategic approach to the planning of sustainable territorial development has been generalized specifically four large groups of strategies targeted at attracting investors, industrial development, increase of export of regional production have been identified; methodological approaches to the development of marketing communications as well as marketing strategies for individual marketing components at the level of the region, business entities have been further developed; the methodology of marketing researches at the level of municipal education, methods and models of marketing in the system of municipal management has been further developed.
Боровик М.В.
Великих К.О.
Волкова М.В.
Гайдученко С.О.
Гнатенко М.К.
Дєгтяр О.А.
Запорожець Г.В.
Калашнікова Х.І.
Колонтаєвський О.П.
Кондратенко Н.О.
Мазур А.Б.
Плотницька С.І.
Самойленко І.О.
Чернов С.І.
Шевченко В.С.
2020-04-02
Updated: 2025-12-07
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