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Information × Registration Number 0219U003759, 0119U002561 , R & D reports Title Marketing information system of the enterprise popup.stage_title Head Raiko Diana, Registration Date 19-12-2019 Organization The Kharkov state polytechnical university popup.description2 Object of the study: the process of managing an enterprise marketing information system. The purpose of the study is to create a conceptual model of an automated information system of marketing that has a certain theoretical and practical value. The main advantage of this model - a comprehensive disclosure of the relationship of concepts such as automated information technology, marketing information system, automated information system that solve the problem of processing large volumes of data in a short period of time, providing continuous communication with partners and customers and makes it possible to react quickly to market changes, and this in turn contributes to the competitiveness of the domestic and foreign markets. Scientific novelty of the study is as follows: 1) the information system is based on automated information technology presents an automated information the system; 2) the marketing information system is an integral part of information system, structural elements are responsible for the transformation of data from internal and external sources of information to information necessary for managers and specialists of marketing services: 3) the most important component of ensuring the functioning of the marketing information system and information system is an automated information technology; 4) new research findings include the calculation of communication index, which shows the level of use of marketing communications by the enterprise and characterizes the extent to which the enterprise is focused to use marketing communications in order to increase the sales volumes; 5) new research findings include the cognitive map of corporate social performance influence on the satisfaction of stakeholders' interests, which reveals the causal chains that relate the characteristics of the resource and operational subsystems of the enterprise with the results of its activity in meeting the needs of stakeholders and the resources reproduction. Due to the fact that these systems consist of human resources, work within them organized with the help of workstations. Determined that this conceptual model provides a multi-variant calculations of rational decision-making, including real-time organization of complex accounting and economic analysis, and provides reliability and efficiency obtained and used in the management of information. The results of this model have been tested at the industrial enterprises of Ukraine, in particular, on the example of Limited Liability Company "Scientific Production Enterprise "Mashynobudivnyk"", that confirms its practical importance. Product Description popup.authors Конохова Зоя Петрівна Потрашкова Людмила Володимирівна Райко Діана Валеріївна Харченко Алла Олександрівна Чернобровкіна С. В. popup.nrat_date 2020-04-02 Close