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Information × Registration Number 0219U004373, 0114U002785 , R & D reports Title The study of communicative suggestion in polygenic discourses popup.stage_title Head kovalevska Tetyana Yuriyivna, Registration Date 14-06-2019 Organization Odessa national university named after I.I. Mechnikov popup.description2 As a result of the research, a qualitatively new theory of communicative impact has been developed, and its complex nature, containing the psychomental, neurophysiological, linguistic, non-verbal and general semiotic components have been proved, their specificity determined by the discursive genre. For the first time (on the material of the Ukrainian language), communicative influence research comprehensive methodology, based on the ideas and methods of the newest branches of scientific analysis: NLP, Suggestive and Communicative Linguistics, Psycholinguistics, Linguistic Conflictology and Linguistic Personology - was offered. The suggestive markers of political discourse are defined, and an algorithm to identify and neutralize its pathogenic markers is presented; in the advertising discourse, characteristic hypnotic inductors, linguosemiotic codes, and axiosystematic dominant suggestive components were introduced; the suggestive nature of Ukrainian phraseology in the media is proved; the suggestive potential of ritual and postmodern discourse and person's linguistic identification is characterized. Product Description popup.authors Дмитрієв С.В. Завальська Л.В. Ковалевська А.В. Кутуза Н.В. Лакомська І.В. Романченко А.П. Серебрич А.В. Слишинська Г.М. Столяр М.Ю. Форманова С.В. Шаніна О.С. Щербак О.В. Яковлева О.В. popup.nrat_date 2020-04-02 Close