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Information × Registration Number 0219U004598, 0117U007537 , R & D reports Title Marketing of educational services in the ХХІ century popup.stage_title Head Orlov Petro Arkadіyovich, Доктор економічних наук Registration Date 12-09-2019 Organization Simon Kuznets Kharkov National University of Economics popup.description2 The author's conception of the insurance of private tendencies in marketing is proven within the framework of the social and environmental management subordinated to the state dignitaries. Methodical support of the marketing analysis of the state and prospects of the development of the domestic market for higher education services is developed. The scientific support of the research of trends in the Ukrainian market of educational services has been further developed on the basis of identifying problems in the field of higher education, the requirements of employers for graduates of higher education institutions, the analysis of the rating of universities in Ukraine and in the world, monitoring of the introductory campaign in the specialty "Marketing" in 2016-2017 in in the most popular universities in the country. The theoretical provisions on the organization of promotion of economic educational services based on the results of cluster analysis of consumers of this service and the criteria for choosing a higher education institution. The classification of products of higher education institutions'activity is improved with an account of the innovative orientation of the educational services market. The methodical approach on maintenance of social responsibility of business in a context of development of educational services is grounded. Product Description popup.authors Бєлікова Н.В. Гронь О.В. Лисиця Н.М. Лях І.С. Нагаївська Д.Ю. Орлов П.А. Притиченко Т.І. Рубан В.В. Тер-Карапетянц Ю.М. Ус М.І. Холодний Г.О. popup.nrat_date 2020-04-02 Close