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Information × Registration Number 0219U010161, 0118U100589 , R & D reports Title Ensuring the effectiveness of the development of Internet marketing communications in the conditions of ensuring the competitiveness of the enterprise popup.stage_title Head Kulchytska Nadiia Ye., Кандидат економічних наук Registration Date 26-09-2019 Organization Ternopil National Economic University popup.description2 The main purpose of the research work is to further develop theoretical and methodological provisions and develop practical recommendations for marketing communication activities of enterprises - entities based on Internet technologies. The object of the study is the marketing of businesses on the Internet. Research methods are: dialectical method of cognition of economic phenomena, methods of system analysis, comparison and morphological analysis, methods of logical generalization, structural-genetic analysis and synthesis, modeling. The result of the work is to substantiate the directions of improvement of marketing and communication activity of the enterprise on the basis of Internet technologies through the use of the concept of crowd-marketing. Novelty of the results: theoretical concepts of crowd-marketing as a concept of marketing activity in the Internet space based on the capabilities of Internet technologies and laws of social psychology are proposed, the concept of crowd-marketing will enable the enterprise to increase the effectiveness of marketing communications through a combination of mass, social and public influences members of online communities. Relationships with other papers: Some results were reported at scientific conferences, published in scientific journals. Recommendations on the use of the results of the work: the result of the research outlines the basic principles and approaches for improving the marketing and communication activities of enterprises wishing to organize the system of sales of products and provision of services more effectively, based on the use of Internet technologies; application of the concept of crowd-marketing will allow to optimize marketing and communication activity of the enterprise. Product Description popup.authors Verbitska Inesa I. Dermanska Liudmyla V. Kulchytska Nadiia Ye. popup.nrat_date 2020-04-02 Close