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Information × Registration Number 0219U100977, 0117U004931 , R & D reports Title Recommendations for improving marketing management company in the market of goods and services popup.stage_title Head Savytska Nataliia L., Registration Date 12-04-2019 Organization Kharkiv State University of Food Technology and Trade popup.description2  The role of the process of evaluating the effectiveness of marketing activities in the system of marketing management of the enterprise is determined; the application of marketing complex "5P" was substantiated during the formation of a system for assessing the effectiveness of marketing activities in retail companies; the system of indicators and the methodology for evaluating the effectiveness of the marketing activity of the enterprise has been improved; A scientific-practical approach to management of marketing activities of enterprises and a methodical approach to improving content marketing in order to promote the market of goods and services of the enterprise is offered. Methodical and practical recommendations for making managerial marketing decisions for increasing its efficiency at retail enterprises are developed. Product Description popup.authors popup.nrat_date 2020-04-02 Close