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Head: Borysova Tetiana M.. Marketing research on the quality of urban public transport services in Ternopil. (popup.stage: ).
Ternopil National Economic University. № 0219U101614
1 documents found
Updated: 2025-12-21
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0219U101614,
0118U002274
,
Marketing research on the quality of urban public transport services in Ternopil
Borysova Tetiana M.,
26-09-2019
Ternopil National Economic University
The object of the study is the process of economic and social development of cities as complex systems in the conditions of intellectualization, informatization and exacerbation of environmental problems. The purpose of the project is to develop theoretical and methodological provisions for substantiation of the new paradigm of integration and coordination, social and economic aspects of the study of the quality of urban public transport services. Research methods - dialectical method of cognition, fundamental analysis, retrospective analysis and method of argumentation; methods of strategic analysis, abstract-logical, comparative-statistical analysis, tabular-graphical methods, monographic, correlation and regression analysis, sociological and expert polls, methods of grouping and questioning, index method, inductions and deductions, theory of system analysis, theory of simple, color and Petri inhibitory networks, graph theory; principles of object-oriented programming. Results of the research and their scientific novelty: a multifactor regression-correlation model is formed, which allows to estimate and predict the level of non-economic effect through empirical analysis of the connection of managed subsystems of public transport service providers, which results in the dependence of the effectiveness of their eco-oriented activity on marketing, management of the business entity to predict the level of such effect. The method of estimation of ecological parameters of development of city transport system on the basis of modification of the method of processing data on the parameters of passenger traffic of public transport, which, unlike the existing ones, provides consideration of privileged categories of passengers and is based on the use of multimedia formats and integrated data structures. The research results revealed the priority vectors for improving the quality of urban public transport services based on the results of an empirical study.
Borysova Tetiana M.
Zaiachkovska Halyna A.
2020-04-02
Updated: 2025-12-21
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