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Information × Registration Number 0220U100392, 0119U103821 , R & D reports Title Factor analysis of marketing innovation activity of urban public transport service providers popup.stage_title Head Borysiak Olena V., Кандидат економічних наук Registration Date 17-01-2020 Organization Ternopil National Economic University popup.description2 The object of the study is the marketing activity of urban public transport service providers. The purpose of the study is to determine the vectors for the development of marketing innovation in public transport by means of multidimensional analysis. Research methods: comparison, analysis and synthesis, induction and deduction, graphic, matrix, computational, monographic, economic and mathematical modeling, formalization, analogies. The results of the study and their novelty are to develop an econometric model for predicting the level of innovation, depending on the indicators of marketing development of transport service providers by identifying priority factors. The tendencies of transformation of marketing activity of transport service providers on the principles of sustainable development of the city are distinguished. The peculiarities of implementation of the policy of ecological diversification of transport service providers are determined. On the basis of international experience of institutional support of marketing innovative activity of transport service providers in cities, key directions and principles of marketing innovation activity of providers of urban public transport have been developed. Product Description popup.authors Ivanechko Nelia R. Dudar Volodymyr T. Okrepkyi Rostyslav B. Palka Ihor M. Stets Irina I. Khrupovych Svitlana Ye. popup.nrat_date 2020-04-02 Close