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0220U102055,
0120U100311
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Recherche d'opinion des consommateurs sur la sensibilisation et la perception des valeurs d'étiquetage des produits
Romat Yevhen V., Доктор наук з державного управління
05-03-2020
Kyiv National University of Trade and Economics
The object of the study is consumers who make the purchase and purchase decisions (310 people). The subject of the study is the awareness and perception of consumers of the meaning of product labels. The relevance of the study is determined by the fact that Ukrainian producers are certified and have the right to affix the eco-label to their products. In order to determine whether these signs are known to Ukrainian consumers today, a study is needed. Based on the above, the purpose of this study is to establish the level of consumer awareness of the availability of eco-labels of products, their perception by consumers and to determine how the presence of eco-labels affects their choice of products. Research Method - Interviewing (personal standardized survey using a test sheet). Study Conclusion: Understanding the symbols represented in a sign or the entity as a whole is not an indication that the consumer is guided by him when choosing a product. For understanding to drive action, it is necessary to formulate, through advertising and social learning, situational behavioral patterns that relate to the sign.
Danilov Ludmila L.
Karmazinova Viktoriia D.
Klibanska Olena M.
Konoplyannykova Mariana A.
Laburtseva Olena
Romanchenko Tatiana V.
Suslova Tetiana O.
Fayvishenko Diana S.
Fedorishina Iryna L.
Chunikhina Tatiyana S.
Yankovets Tetyana M.
Yatsyshina Larissa К.
2020-04-02
Updated: 2025-12-19
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