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Information × Registration Number 0220U102812, 0120U100558 , R & D reports Title Strategic brand management in the consumer market popup.stage_title Head Fayvishenko Diana S., Кандидат економічних наук Registration Date 04-06-2020 Organization Kyiv National University of Trade and Economics popup.description2 The current stage of development of the national economy is characterized by certain changes in the structure of the national economy, in the structure and nature of relations in production, sales, distribution and consumption. The purpose of the study is to substantiate and develop recommendations for strategic brand management in the consumer market. The main research methods are the principles of functionality, epistemological analysis: analytical, generalization, the method of scientific abstraction, decomposition, the principle of comparison, analytics of marketing research, the principles of systemic communication and development. The scientific novelty of the obtained results lies in the development of conceptual principles and scientific and methodological recommendations for the formation of marketing strategies for brand management in the consumer market, taking into account the specifics of the mineral water market. The practical value of the work is that the main provisions are brought to the level of methodological developments and practical recommendations. Based on the results of the research, recommendations on strategic brand management in the consumer water market are substantiated and prepared. Volume and structure of work. The report consists of an introduction, 5 sections, conclusions, appendices, a list of sources used. The total volume of the report is 41 pages, including the main text on 37 pages. The report contains 3 figures, 2 tables. The list of used sources includes 30 items and takes 3 pages.  Product Description popup.authors BARANIUK YURII R. Lisun Yanina V Faivishenko Diana S popup.nrat_date 2020-07-03 Close