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Information × Registration Number 0221U104736, 0116U000334 , R & D reports Title Methodological basis for the formation of trust marketing popup.stage_title Head Popova Nadiia V, Доктор економічних наук Registration Date 07-04-2021 Organization Kharkiv Institute of Trade and Economy of Kyiv National University of Trade and Economy popup.description2  Final research report 76 page, 1 Fig., 4 Tab., 103 sources. Object of research – process for creating trust marketing at micro and macro levels. The purpose of the study – methodological substantiation and methodological support of marketing decisions of organizations in the conditions of market transformations, which is subject to ideas and principles of marketing of trust. Research methods – observation and generalization in order to study the theoretical foundations of marketing confidence building. There is a study of the regulatory framework and monographic publications on this topic. The analytical and comparative method is used to generalize world experience and scientific evaluation of the formed objective and subjective conditions of the development of trust marketing in Ukraine. Generalized scientific knowledge about the historical transformation of philosophy, methodological principles, goals and objectives of marketing of trust; the modern philosophy of marketing of trust is researched and the scientific assessment of the formed objective and subjective conditions of its development in Ukraine is given. Substantiated communities and target principles for developing modern technologies of marketing trust; modeling of the mechanism for the implementation of marketing of trust at the micro and macro levels. The prospects of trust marketing for Ukraine and the effectiveness of its technologies in the system of modern marketing management have been verified. MARKETING TRUST, PHILOSOPHY OF MARKETING, MODERN MARKETING CONCEPTS, CONFLICTS OF RELATIONSHIPS. Product Description popup.authors Andrushchenko Helena B. Bazaliieva Liudmyla V. Kataiev Andrij V. Kononov Oleksandr I. Korzhenko Katerina A. Nevertiy Hanna S. popup.nrat_date 2021-04-07 Close