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Information × Registration Number 0222U004551, 0122U002039 , R & D reports Title Increasing the competitiveness of the enterprise popup.stage_title Head Ivaschenko Ganna A, к.е.н. Registration Date 04-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming a complex of strategic marketing tools and optimizing management actions to ensure the competitiveness of entrepreneurial activity. The subject of the study is the theoretical and methodological principles and applied aspects of the use of marketing tools and the optimization of the complex of management actions to ensure the competitiveness of entrepreneurial activity. The purpose of the work is the development of elements for improving the use of strategic tools of marketing activity and the organization of a complex of marketing support for the enterprise in the conditions of globalization changes to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEYWORDS: marketing strategy, strategy, security, entrepreneurial activity, competitiveness, marketing tools, management complex Product Description popup.authors Ivaschenko Ganna A Voronuk Yevgeniya V Satusheva Karyna V Shcherbinina Elizaveta popup.nrat_date 2022-09-04 Close