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Information × Registration Number 0222U004784, 0122U002042 , R & D reports Title Theoretical and methodological support for the development of marketing activities of the company popup.stage_title Head Iastremska Olena M, д.е.н. Registration Date 31-10-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 SALES ACTIVITIES, LOGISTICS ACTIVITIES, DEALER NETWORK, DISTRIBUTION SYSTEM, COMPLEX ANALYSIS, FINANCIAL ANALYSIS, INFORMATION SECURITY, ATTRACTIVE SUPPLIER, TERMS AND CONSEQUENCES OF COOPERATION, ECONOMIC EFFICIENCY. The object of research is the process of the enterprise's sales activity. The purpose of the work is to improve the theoretical and methodical support for the development of the sales activity of the enterprise at the enterprise with an extensive dealer network Research methods — the method of theoretical generalization, monographic method, structural-logical analysis, statistical methods of economic analysis, methods of financial analysis based on relative indicators, horizontal and vertical methods of financial reporting analysis, method of decomposition of logistics processes using the BPWIN CASE tool, expert methods, questionnaire, graphic method of information visualization. It is theoretically justified and determined that in the management of the company's sales activities and the distribution system as its element, it is necessary to use a symbiosis of management, logistics and marketing methods, using the advantages of each. The technology of planning needs in the distribution of the DRP system has been studied. A comprehensive economic and financial analysis of "NOVOTHERM" LLC was carried out. With the help of the BPWIN CASE tool, a functional model of the activity of NOVOTHERM LLC was developed. A detailed examination of each of the selected functions, input and output data streams, made it possible to highlight the main objects, their attributes and the relationship between them. Methodical proposals have been developed that allow to determine attractive suppliers based on an integral indicator. In order to promote the enterprise as an attractive supplier, proposals have been developed for the use of the updated website brand. Product Description popup.authors Velyka Olena Yu Litvinchuk Karyna V. Lytovchenko Iryna V. Tomakh Viktoriia V. Yastremska Olena M. popup.nrat_date 2022-10-31 Close