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Information × Registration Number 0223U000939, 0122U201146 , R & D reports Title Research of the factors of employer brand formation in the conditions of turbulence in the external environment popup.stage_title Head Fedulova Iryna V., д.е.н. Registration Date 22-01-2023 Organization State University of Trade and Economics popup.description2 The development of the employer brand during the pandemic and martial law in the country is an urgent issue for all companies. Companies that previously did not develop an employer brand and did not have a formed value proposition lost the loyalty of employees.The turbulence of the external environment requires new approaches to the development of the employer brand, where the safety of the team is a priority. This is caused by the importance for each company to provide itself with personnel of the necessary intellectual and emotional level, who are ready to develop along with the development of the company. New tasks appear in the scientific field: to investigate the influence of external circumstances on the formation of the employer's brand during remote work of employees, to identify new components of the brand, to analyze communication channels with the brand's target audience.As a result of this issue, the study of the factors of the formation of the employer's brand is very important and requires the adoption of well-considered management decisions. First of all, remote work has affected its components and format of communication to employees and potential candidatesSecond, employees choose a company to work for by looking at the intangible components of motivation during remote work. Therefore, companies have a challenge to differentiate themselves from other companies in the labor market, to help employees who work at home feel the values, mission and spirit of the company.Also, the value proposition of the employer brand should include components for the employee's family and support for the country during martial law. The factor of communication with employees becomes important during a crisis situation. The "small talk" format in a chat with colleagues or during a video call is the result of the transformation of the "small talk" format over coffee in the office. A new trend in companies is to preserve the mental and physical health of employees.   Product Description popup.authors July Marina V Fedulova Iryna Valentynivna popup.nrat_date 2023-01-22 Close