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Information × Registration Number 0223U002260, 0123U100033 , R & D reports Title Formation of an omnichannel business strategy for the foreign market in the minds of digitalization popup.stage_title Head Proskurnina Nadiia V., Доктор економічних наук Registration Date 14-02-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  GDR report: 76 pages, 9 figures, 17 tables, 75 sources. The purpose of the study is to develop scientific and practical recommendations for the formation of an omnichannel strategy of the enterprise on the foreign market in the conditions of digitalization, based on the available resources in order to achieve clearly defined goals. The object of research is the process of forming an omnichannel strategy of the enterprise on the foreign market in conditions of digitalization. The subject of the research is the theoretical-methodological, methodical and scientific-applied principles of the formation of the omnichannel strategy of the enterprise on the foreign market in the conditions of digitalization. Theoretical, methodological and informational basis of the work are practical provisions for the development and implementation of relevant mechanisms for the formation of an omnichannel strategy of the enterprise on the foreign market in the conditions of digitalization, which correspond to the modern realities of the development of the domestic economy. The practical significance of the obtained results and conclusions is to bring the main scientific and theoretical results of the study to the level of practical tools. The most significant results of practical value are confirmed by the introduction of FDP Bezdetko Olga Serhiyivna into practice. KEYWORDS: MARKETING STRATEGY, TRADING ENTERPRISE, MODELING OF BUSINESS PROCESSES, MARKETING TECHNOLOGIES, DIGITAL ECONOMICS, INNOVATION. Product Description popup.authors Astakhova Iryna E Bordaiev Vladyslav Kozub Viktoriya O Proskurnina Nadiia V. RUDENKO ALONA popup.nrat_date 2023-02-14 Close