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Information × Registration Number 0223U002366, 0120U100884 , R & D reports Title Social and ethical marketing concept as the tool for ensuring sustainable development popup.stage_title Head Golysheva Yevgeniia O., Кандидат економічних наук Registration Date 15-02-2023 Organization Sumy National Agrarian University popup.description2 The object of the study is enterprise management processes in the context of the concept of socio-ethical marketing, which involves the harmonization of social, ecological and economic interests of producers, consumers, and society as a whole. The purpose of the work is to develop and scientifically substantiate the theoretical-methodological and methodical foundations of the formation and practical implementation of the organizational-economic mechanism of socio-ecological-economic management of subjects of economic activity at various levels on the basis of socio-ethical marketing as a tool for ensuring sustainable development. At the final stage of the scientific research, methodological principles and a criterion base for evaluating and selecting tools, means and forms of social and ethical marketing to ensure sustainable development were developed. The approach to optimizing the system of tools, means and forms of social and ethical marketing to ensure sustainable development is defined. The hierarchy of principles of formation of the mechanism of socio-ecological and economic management of subjects of economic activity on the basis of socio-ethical marketing is defined. The structure and systems of the mechanism of socio-ecological and economic management of subjects of economic activity on the basis of socio-ethical marketing have been formed. SUSTAINABLE DEVELOPMENT, GREEN WASHING, GREEN INVESTMENTS, STRATEGIES, MECHANISM. Product Description popup.authors Illiashenko Nataliia S Gryshchenko Olena F. Prokopenko Kateryna Shevchenko Tetiana I popup.nrat_date 2023-02-15 Close