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Information × Registration Number 0223U003472, 0112U007421 , R & D reports Title Issues and Perspectives of Enterpeneurship Marketing Activity Development in the Polissia Region popup.stage_title Head Pavlovska Liudmyla D., Кандидат економічних наук Registration Date 12-05-2023 Organization Zhytomyr Ivan Franko State University popup.description2 The object of research is the process of managing marketing activities at enterprises of Zhytomyr region. The subject of the study is the system of principles and methods of managing marketing activities at enterprises of Zhytomyr region. The purpose of the study is to substantiate the theoretical and study the practical aspects of managing the marketing activities of an enterprise. In accordance with the established goal, the following tasks were set and solved: to study the essence of managing the marketing activities of an enterprise and determine the main methods for assessing the effectiveness of managing the marketing activities of an enterprise; to determine the impact of competition on the management of marketing activities of an enterprise; to determine the impact of macro-marketing environment factors on an enterprise; to analyse the internal environment and marketing activities of an enterprise; to propose and economically justify proposals that Methods of research: scientific abstraction, analysis, synthesis, induction, deduction, logical analysis, systematic approach, etc. Results and novelty: a diversification approach to the creation of new offers by enterprises in foreign markets by applying a marketing strategy for international diversification of activities, which consists in expanding the directions and forms of business in new international distribution markets; meeting the changing demand of domestic and international markets; strengthening their own competitive position in emerging markets; creating opportunities for higher profits, etc. The results are presented in 33 popular science and scientific expert articles. Characteristics of the research results: the study of problems and prospects of development of marketing activities of enterprises of Polissya region was carried out. Product Description popup.authors Kalinichenko Olena Klimova Inna Nikolaienko Serhii Poita Iryna Saukh Irina popup.nrat_date 2023-05-12 Close