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Information × Registration Number 0223U003613, 0123U101739 , R & D reports Title Implementation of international marketing tools at enterprises in an inclusive economy popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 31-05-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of research is the process of forming an international marketing system for an enterprise and implementing its tools in the conditions of an inclusive economy. The subject of the study is the theoretical and methodological principles and applied aspects of the implementation of international marketing tools for the enterprise in the conditions of an inclusive economy. The purpose of the work is to develop methodological approaches to the systematic study of the optimal tools of international marketing and its implementation to increase the competitiveness of the enterprise on the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: DIGITALIZATION, INTERNATIONAL MARKETING, INTERNATIONAL MARKETING TOOLS, INTERNATIONAL MARKETING SYSTEM, MARKETING ACTIVITY, INTERNATIONAL MARKETS. Product Description popup.authors Arutyunyan Ovagim KORSUNOVA KATERYNA Yu Ptashchenko Olena V. popup.nrat_date 2023-05-31 Close