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Information × Registration Number 0223U003614, 0123U102080 , R & D reports Title Improving enterprise competitiveness in an inclusive economy popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 31-05-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of research is the process of forming a system of effective marketing and management tools for an enterprise in the conditions of an inclusive economy. The subject of the study is the theoretical and methodological principles and applied aspects of the implementation of marketing and management tools for the enterprise in the conditions of an inclusive economy. The purpose of the work is to develop elements of improving the use of strategic tools of marketing activity and organizing a complex of marketing support for the enterprise in the conditions of an inclusive economy to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: DIGITALIZATION, MARKETING TOOLS, GLOBAL MARKETS, BUSINESS DIGITALIZATION, DIGITAL TECHNOLOGIES. Product Description popup.authors Arutyunyan Ovagim KORSUNOVA KATERYNA Yu Mishin Olexander Yu Ptashchenko Olena V. popup.nrat_date 2023-05-31 Close