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Information × Registration Number 0223U003840, 0122U201256 , R & D reports Title Development of information and communication technologies to ensure the international competitiveness of the tourism sector popup.stage_title Head Sushchenko Olena Anatoliivna, Доктор економічних наук Registration Date 11-07-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The digitization of economic relations has a significant impact on the tourism, hospitality and leisure sectors. On the one hand, the possibilities of differentiating a tourist product by involving the consumer in the process of its creation with the help of interactive means, expanding the list of tourist services, increasing the level of quality, and expanding sales channels significantly increase. On the other hand, the conditions of the digital economy impose new requirements on enterprises in the field of tourism, hospitality and recreation. They must adapt to rapid technological changes, integrate into the digital economy, offer a unique, inimitable, customer-oriented product in the face of growing competition, integrating markets and empowering tourists to independently design tours. Under such circumstances, the use of science-based tools in tourism activities, taking into account the latest trends in the digitalization of the tourism industry, is relevant. Actors of the tourism sector will be able to implement a balanced development strategy by applying the proposed approach to identify opportunities and threats, strengths and weaknesses in the development of the domestic tourism sector in the digital economy. Product Description popup.authors Klok Oleksii P. Naumik-Gladka Kateryna Heorhiivna Pohuda Nataliia V. Sushchenko Olena Anatoliivna popup.nrat_date 2023-07-11 Close