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Information × Registration Number 0223U004501, 0119U000418 , R & D reports Title The transformation of marketing in a changing technological way popup.stage_title Head Oklander Mykhailo A., Доктор економічних наук Registration Date 09-11-2023 Organization Odesa Polytechnic National University popup.description2  The object of the study is the marketing toolkit of industrial enterprises. The purpose of the work is to develop a theoretical and methodological basis for the transformation of marketing in the conditions of a change in the technological structure. Research methods: dialectical method, methods of synthesis and analysis, methods of statistical analysis, economic and mathematical methods. The work presents a theoretical generalization and offers a new solution to the scientific task, which consists in the development of a theoretical and methodological basis for the improvement and further development of marketing in the conditions of a change in the technological structure. Product Description popup.authors But Oleksandr V. Davydova Hanna V. Dobrovolskyi Vitalii V. Zlatova Irina О. Kirnosova Maryna V. Karandin Oleksandr V. Konak Yevheniia I. Kudina Alevtyna V. Letnytskyi Andrii I. Panchenko Mariia O. Radkevych Larysa Al'bertivna Rakitskaya Svitlana О. Serbin Vitalii I. Chaikovska Maryna P. Yashkina Oksana I. popup.nrat_date 2023-11-09 Close