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Information × Registration Number 0223U004625, 0123U104123 , R & D reports Title Increasing the competitiveness of entrepreneurship: digitalization and innovative changes popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 27-11-2023 Organization Western Ukrainian National University popup.description2 The object of the study is the process of forming a system of effective tools for the complex of increasing the competitiveness of entrepreneurship in the conditions of digitalization and innovative changes. The subject of the study is the theoretical and methodological principles and applied aspects of the implementation of innovative tools of marketing and management in the complex of increasing the competitiveness of entrepreneurship in the conditions of digitalization and innovative changes. The purpose of the work is to develop elements of improving the use of strategic tools to increase the competitiveness of entrepreneurship and the conditions of digitalization and innovative changes. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The obtained results made it possible to create a complex of management and marketing actions to increase the competitiveness of entrepreneurship. Product Description popup.authors Ivashkiv Yaroslav K. Aliyev Elman S. Boychyk Vitalii Y. Kyrylenko Serhiy V. Krysovatyi Ihor A. Rozumnyy Oleksandr M. Smereka Svitlana B. Furyk Yurii D. Shevchenko Iryna O. popup.nrat_date 2023-11-27 Close