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Information × Registration Number 0224U000610, 0121U108710 , R & D reports Title Development of methodological approaches to scientific and organizational support of marketing research and analysis of the market situation of scientific and innovative developments in the field of potato growing popup.stage_title Head Shmun Svitlana A., Registration Date 10-01-2024 Organization Institute of Potato Science, National Academy of Sciences of Ukraine popup.description2  The regulatory framework and main components, forms of franchising contracts for commercial concessions have been formed; commercial concession agreements were introduced for the transfer of innovative developments in the field of potato growing on a business basis with licensing, scientific support, and experimental production agreements as an element of the startup "Ukrainian Potatoes"; the most effective marketing tools for the promotion of potato products were studied and implemented; the database and its structural elements have been formed. Database and its structural elements. Recommendations on ways to improve the effectiveness of marketing activities in enterprises of the potato growing industry and the sale of scientific and technical products, patents, license agreements. Product Description popup.authors Zakcharchyk Natalia Maryda Maruna Smaga Olga popup.nrat_date 2024-01-10 Close