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Information × Registration Number 0224U001739, 0114U005603 , R & D reports Title Marketing management of competitiveness on micro-, mezo-, macrolevel in the modern сonditions of globalization popup.stage_title Head Taranenko Iryna V, Registration Date 27-01-2024 Organization Alfred Nobel University popup.description2 Research topic: Marketing management of competitiveness at the micro-, meso-, and macro levels in modern conditions of globalization State registration number: 0114U005603. Name of the HEI: "Alfred Nobel University". Head of the research: Dr. of Econ. Sc., Prof. Iryna Taranenko. The object of research is modern mechanisms of marketing management of competitiveness at the micro, meso, and macro levels. The subject of the research are the theoretical, methodological and scientific and practical principles of marketing management of competitiveness in the conditions of globalization. The goal of the research is to develop scientific-methodical and practical recommendations for improving marketing management of competitiveness at the micro-, meso-, and macro levels in modern conditions of globalization. The main objectives of the research are: − theoretical and methodological substantiation of the methods of improving competitiveness and developing competitiveness strategies at the micro-, meso-, and macro levels; - research of strategic mechanisms of marketing management of enterprise (organization) competitiveness; - study the basics of marketing research of the world market of higher education for the development of a model of international competitiveness of national higher education systems; - development of theoretical and methodological approaches to the formation and implementation of the food security strategy as a component of the national economic strategy; - justification of conceptual approaches to the formation of strategic mechanisms for improving the global competitiveness of countries. - development of scientific, methodological and practical recommendations for improving marketing management of competitiveness at the micro, meso, and macro levels in modern conditions of globalization Expected results: development of a conceptual model of marketing management of competitiveness at the micro-, meso-, and macro levels in modern conditions of globalization Product Description popup.authors Bilotkach Ihor A. Krasovska Olena Yuriivna Mishustina Tatiana Sergeevna Mostova Anastasia Dmytrivna Овчаренко Ольга Вікторівна Shevchenko Valentyna M. Shcholokova Ganna Volodymyrivna Yaremenko Svetlana Stepanovna popup.nrat_date 2024-01-27 Close