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Information × Registration Number 0224U002221, 0123U103398 , R & D reports Title Development of a marketing concept for the development of tourism in the city of Kyiv for 2024-2025 popup.stage_title Head Petrenko Ihor M., Кандидат економічних наук Registration Date 08-02-2024 Organization Municipal research institution "Research institute of social and economic development of the city" popup.description2  The object of the study: the sphere of tourism of the city of Kyiv. The purpose of the work: Development of a marketing concept for the development of tourism in the city of Kyiv and the formation of the main vectors of the restoration of the sphere. Research methods: strategic analysis, sociological and marketing research, comparison and grouping, generalization. In the course of the research, the following was carried out: analysis of the regulatory framework on the development of tourism in Ukraine; collection, study, analysis and generalization of materials related to international experience in the field of tourism were carried out; the main aspects of the development of the tourism industry in Ukraine were highlighted and the current situation in the tourism sphere of the city of Kyiv was analyzed, the main problems were identified and attention was focused on the tourism potential of the capital; the structure, vision, directions, goals of the concept are determined; ways of implementing the concept are substantiated; a marketing concept project for the development of tourism in the city of Kyiv for 2024-2025 was formed. The novelty of the research work: the application of conceptual approaches and methods in the formation of a city-wide algorithm for the recovery of the tourist sphere of Kyiv from the crisis. The results obtained as a result of the scientific research work (in particular, recommendations) can be used by local authorities and other interested organizations in the formation of strategic planning documents, development programs and action plans in the field of tourism Product Description popup.authors Zinchenko Olesia I. Redkina Nadia O. Tkachenko Oksana O. Tretiakova Anna I. popup.nrat_date 2024-02-08 Close