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Information × Registration Number 0224U002442, 0122U200385 , R & D reports Title Theoretical and methodological support for the formation of the influence of social networks on promotion in the complex of electronic marketing popup.stage_title Head Yarmoliuk Oleksii Ya., Кандидат економічних наук Registration Date 14-02-2024 Organization National Aviation University popup.description2 The task of the research is to substantiate the theoretical and methodological foundations and develop scientific and practical recommendations to ensure the formation of the influence of social networks on promotion in the electronic marketing complex. The work explores the concept of "social networks" as an important and effective tool for establishing contact with the target audience, substantiates the peculiarities of the formation of the toolkit of the electronic marketing complex, substantiates the use of marketing in social networks, considers the peculiarities of the influence exerted by social networks on promotion in the electronic marketing complex, the main directions of marketing communications in social networks are systematized and formed, scientific and practical recommendations are given for the formation of the influence of social networks in the complex of electronic marketing The result of the work is scientific results on the justification of the integration of elements of Internet marketing into a single effective system and the use of marketing in social networks and the identification of the influence of social networks on promotion in the electronic marketing complex. The practical significance of the obtained results is that the proposed recommendations for the use of marketing in social networks in the complex of electronic marketing will provide an opportunity to effectively apply the main directions of marketing communications in social networks and use the latest tools of Internet marketing to strengthen the promotion of brands, goods or services and will provide an opportunity to form a high-quality approach to the management of marketing activities, communications and sales on the basis of Internet marketing for enterprises of all branches of business.   Product Description popup.authors Baraniuk Andrii Y. Borysenko Daria V. Borysenko Olena S. Hrabar Daniela E. Hrebelnyk Oleksandr A. Kazanska Olena O. Kniazieva Tetiana V. Krushynskyi Artem V. Lisova Karyna M. Levkovska Tetiana A. Marchuk Valeriia V. Mykhalchenko Inna H. Orokhovska Liudmyla A. Peresunko Mykhailo M. Petropavlovska Svitlana Y. Polous Bohdan V. Polous Olha V. Radchenko Olena A. Sibruk Viktor L. Smilianets Vitalii V. Sobolieva Alina V. Sozinova Iryna V. Tokar Yurii I. Filippova Tetiana S. Fisun Yuliia V. Khaidarova Tetiana M. Chorna Diana O. Shevchenko Anna V. popup.nrat_date 2024-02-14 Close