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Information × Registration Number 0224U002566, 0124U000415 , R & D reports Title Improving the Efficiency of Innovative Components in the Company: Globalization, Digitization, Transformational Changes popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 19-02-2024 Organization Western Ukrainian National University popup.description2 Research object - the process of forming an effective toolkit for the complex of improving the efficiency of innovative components of the company in the conditions of digitalization and innovative changes. The subject of research - theoretical and methodological foundations and applied aspects of implementing the innovative marketing and management toolkit in the complex of improving the efficiency of the company's innovative components in the conditions of transformation, globalization, and digitalization. The aim of the work is to develop elements of improving the use of the strategic toolkit to enhance the efficiency of innovative components in the conditions of digitalization and innovative changes. Research methods - comparative and systemic-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphical. The scientific novelty of the proposed measures lies in the formation of methodological recommendations and approaches to increase the efficiency of the company's innovative components, taking into account transformative changes and the implementation of advanced digital marketing and management tools. The obtained results made it possible to create a complex of managerial and marketing actions to increase the efficiency of the company's activities. Product Description popup.authors Boychyk Vitalii Y. Kyrylenko Serhii V. Kotsur Andrii S. Krysovatyi Ihor A. Monastyrskyi Hryhorii L. Ovsyanyuk-Berdadina Оleksandra F. Senyk Yurii I. Tymofeiev Vladyslav O. Shevchenko Iryna O. popup.nrat_date 2024-02-19 Close