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Information × Registration Number 0224U002758, 0124U000271 , R & D reports Title Theoretical and methodological support for company promotion in social networks popup.stage_title Head Yaresko Kateryna V., к.пед.н. Registration Date 28-02-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Report on the GDR: 37 pp., 1 h., 3 figs., 25 sources, 2 appendices. COMMUNICATIONS, MEDIA, PROMOTION, SOCIAL MEDIA, PROMOTION STRATEGY, DOCUMENTARY, WAR CRIMES, INSTAGRAM, YOUTUBE. Research object: the process of company promotion in social networks. The subject of the study: theoretical and methodological support for the promotion of the documentary film project on the social network Instagram and on the YouTube platform. The purpose of the research: to develop and implement a strategy for the promotion of the documentary film project on the social network Instagram and on the YouTube platform. Expected results: to establish the specifics of the coverage of war crimes in the Instagram social network and on the YouTube platform; determine the features of the promotion of documentary projects; to analyze the target audience of the project on war crimes in the Kharkiv region; to analyze the competitors of the series of documentaries about war crimes "TRACES"; determine ways to popularize content; creation of a content plan for the promotion of the series of documentary films "TRACES"; investigate possible risks for content promotion and ways to overcome them; calculate the effectiveness of the promotion strategy. The main result is an increase in the target audience of the documentary film project, promotion of the topic of war crimes of the Russian aggressor on the social network Instagram and on the YouTube platform. Product Description popup.authors Aleksandrova Maryna V. Nevdachyna Alyona S. Slavynska Anastasiia V. Chepurko Stanislav V. Yaresko Kateryna V. popup.nrat_date 2024-02-28 Close