Search academic texts

Information × Registration Number 0224U002761, 0124U000417 , R & D reports Title Improving Business Efficiency: HR Analytics and Marketing Component popup.stage_title Head Kotsur Andrii S., Кандидат економічних наук Registration Date 28-02-2024 Organization Western Ukrainian National University popup.description2 Research object - the process of forming an effective toolkit system for enhancing enterprise performance through HR analytics and marketing tools. Research subject - theoretical and methodological foundations and practical aspects of implementing innovative marketing and management tools in the complex of enhancing the effectiveness of company innovation components in conditions of transformational changes. The aim of the work is to develop elements for improving the use of strategic tools to enhance enterprise performance. Research methods - comparative and systemic-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphical. The scientific novelty of the proposed measures lies in the formation of methodological recommendations and approaches to increase the efficiency of company innovation components, taking into account transformational changes and the implementation of advanced digital marketing and management tools. The obtained results made it possible to create a complex of managerial and marketing actions to increase the efficiency of the company's activities. Product Description popup.authors Artem Andrii A. Humen Volodymyr S. Doroshenko Vitalii M. Namisniak Pavlo R. Ovsyanyuk-Berdadina Оleksandra F. Ptashchenko Olena V. Senyk Yurii I. Smaliuk Andrii M. Smaliuk Oleh M. popup.nrat_date 2024-02-28 Close