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Information × Registration Number 0224U002852, 0123U104127 , R & D reports Title Competitive positioning of the health care institution in the market of medical services popup.stage_title Head Zheliuk Tetiana L., Доктор економічних наук Registration Date 06-03-2024 Organization Western Ukrainian National University popup.description2 Research subject: healthcare institution. Project goal: investigation of theoretical aspects, scientific substantiation of theoretical and methodological foundations for the formation of mechanisms of competitive positioning of healthcare institutions, and development of practical recommendations for their improvement. Research methods: methods of logical generalization and scientific abstraction, research-statistical, analytical, economic-mathematical methods, methods of systematization and comparison, methods of analysis and synthesis, induction and deduction, systemic approach, methods of observation and comparison, factor analysis, general scientific methods of cognition of the objective nature of economic phenomena and processes, fundamental principles of management and marketing theory, method of scientific generalization. The theoretical analysis of the essence and peculiarities of the functioning of the market for medical services revealed the multifaceted nature of these concepts. Understanding the essence of the medical services market is possible only on the basis of a systemic approach and the identification of the interrelationship of various elements of its structure, based on the use of a wide range of criteria - medical, social, economic, and institutional. The study of the essence of the competitive positioning of a healthcare institution has shown that it is carried out based on the analysis of its micro- and macro-environment, identification of target audiences, their needs and priorities, search and selection of competitive advantages and informing about them, as well as the design and publication of the results of the healthcare institution's activities in the external environment. Diagnosis of the competitive positions of the healthcare institution revealed that the studied institution operates in a moderately concentrated market, which can be characterized as a market with monopolistic competition. Product Description popup.authors Brechko Oleksandr V. Dudkina Olena P. Zhukovska Alina Yu. Matsyk Volodymyr O. Nytka Olena M. Panasiuk Valentyna M. Popovych Tamara M. Chyhur Olha V. popup.nrat_date 2024-03-06 Close