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Information × Registration Number 0224U002985, 0122U200518 , R & D reports Title Formation of marketing technology complex to increase the competitiveness of domestic enterprises in conditions of the digital economy popup.stage_title Head Krauze Olha I., Кандидат економічних наук Registration Date 20-03-2024 Organization Ternopil National Technical University named after Ivan Puluj popup.description2  In the modern scientific and technical environment, enterprises are forced to systematically make maximum efforts to strengthen competitiveness, increase the efficiency of marketing activities, which involves a comprehensive market research in order to determine the competitive potential of the enterprise, promising areas of development, the introduction of flexible forms of interaction with the client (consumer) and other market participants, the introduction of innovations both at the stage of production and product implementation, taking into account the variability of the market environment. Object of research - marketing technologies to increase the competitiveness of the enterprise. The subject of the study is the process of forming a set of marketing activities in order to ensure the competitiveness of the enterprise in the context of the transition to a digital economy. The aim of the project is to form a complex of marketing technologies to increase the competitiveness of domestic enterprises. In accordance with the goal, the following tasks were solved: – marketing analysis of the competitive potential of domestic enterprises (components of the marketing potential, an algorithm for marketing strategic analysis of the potential, methods for assessing the competitive potential); – strategic marketing enterprise management (the main tasks; determination of principles of formation of the system of strategic management of enterprise; modeling of the competitive strategy of the enterprise in the conditions of uncertainty of the economic environment); – study of innovative sales technologies and determination of their suitability for use by domestic enterprises; – main directions, dynamics and strategies of e-commerce development in the conditions of war and post-war development; – implementation in practice of domestic enterprises of the requirements of social responsibility of business. Product Description popup.authors Burlitska Oksana P. Krauze Olha I. Kulyk Yuliia I. Piniak Iryna L. Rozhko Nataliia Ya. Shpylyk Svitlana V. popup.nrat_date 2024-03-20 Close