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Information × Registration Number 0224U031585, 0124U002315 , R & D reports Title Features of the implementation of a complex of marketing communications in modern conditions popup.stage_title Head Zherebiatnikova Iryna V., к.соц.н. Registration Date 21-05-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming and implementing a modern system of marketing communications as a factor of ensuring the effectiveness of the company's communication policy. The subject of the study is the theoretical and methodological principles and applied aspects of using a set of marketing tools as means of improving the communication activities of the enterprise. The purpose of the work is to develop elements of improvement of directions and means of increasing the effectiveness of the company's marketing policy tools; practical recommendations for improving the process of formation and application of the company's marketing communications system in modern conditions. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEYWORDS: complex of marketing communications, communication policy, means of communication, Internet marketing communication, tools of communication policy. Product Description popup.authors Horbachov Anton V. Zherebiatnikova Iryna V. Kravchenko Olena V. Shkarupeta Vlada A. popup.nrat_date 2024-05-21 Close