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Information × Registration Number 0224U031948, 0123U103907 , R & D reports Title Strategic management of the life activities of enterprises in modern war and post-war conditions popup.stage_title Head Yastremska Olena M., д.е.н. Registration Date 10-07-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 ONLINE ENTREPRENEURSHIP, SOCIAL INNOVATION, DIGITAL ECONOMY, DIGITALIZATION PROCESSES, BLOCKCHAIN, TRANSPORT LOGISTICS, SUPPLY CHAIN MANAGEMENT, LOGISTICS, SWOT ANALYSIS, STRATEGY, POST-WAR PERIOD, LOGISTICS, L ACCOMMODATION SYSTEM, LOGISTICS MANAGEMENT, DESIGN, SUSTAINABILITY, ENTERPRISE. The object of the study is strategic management of the vital activities of enterprises. The purpose of the work is to improve and further develop the theoretical, methodical support and practical recommendations for the strategic management of the vital activities of enterprises in modern war and post-war conditions. Research methods: analysis, synthesis, theoretical generalization, system analysis, structural-logical analysis, statistical analysis, expert methods, fuzzy logic methods, multiple correlation method. The problematic aspects of managing the restoration of innovative activity in the regions of Ukraine in the post-war period are substantiated. Approaches to the formation of the company's strategy, taking into account digitization in the conditions of the post-war period, received further development. The main factors of entrepreneurship management and social innovation in the conditions of the wartime digital economy are determined. A comprehensive methodical approach to the development of the process of forming the market security of an industrial enterprise in the conditions of martial law is proposed. The risk management of the enterprise's marketing activities in the conditions of martial law is substantiated. The current trends in the development of marketing in social networks and the prospects for the use of artificial intelligence in SMM are determined. The prospects of digitization of logistics and supply chain management in the post-war period are determined. Features of the design and sustainable functioning of logistics systems in post-war conditions were further developed. Product Description popup.authors Bielikova Nadiia V. Velyka Olena Yu. Herashchenko Inna M. Demchenko Hanna V. Kozlova Inna M. Kolodizieva Tetiana O. Larina Kateryna V. Mazhnyk Lidiia O. Martynenko Maryna V. Melnykova Kateryna V. Pasko Maryna I. Sihaieva Tetiana Ye. Samoilenko Viktoriia V. Tomakh Viktoriia V. Yastremska Olena M. popup.nrat_date 2024-07-10 Close