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Information × Registration Number 0224U032034, 0124U002888 , R & D reports Title Methodology for improving the competitiveness of an enterprise through the use of marketing tools popup.stage_title Head Hrynevych Liudmyla V., Доктор економічних наук Registration Date 15-07-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 Increasing the competitiveness of the enterprise based on the use of marketing tools is extremely relevant in modern market conditions. The main reasons for the relevance of this process include rapid changes in consumer behavior, growing competition and the development of new technologies. Modern consumers are becoming more and more demanding and informed. They have access to a wealth of information that influences their purchasing decisions. Using marketing tools allows companies to better understand the needs of their customers, tailor their products and services to those needs, and provide a personalized experience. With the development of globalization and the Internet, competition in the market is increasing. Companies from all over the world can compete for the same customers. Using effective marketing tools such as SEO, content marketing, social media and analytics allows companies to stand out from the competition, attract new customers and retain existing ones. New technologies such as artificial intelligence, machine learning, big data and analytics are revolutionizing marketing. The use of these technologies allows companies to collect and analyze huge amounts of data about consumers, predict their behavior and optimize marketing campaigns. This helps to increase the effectiveness of marketing efforts and, accordingly, the competitiveness of the company. Marketing tools such as loyalty programs, CRM systems and personalized marketing campaigns help increase customer loyalty. Loyal customers are more likely to make repeat purchases and recommend the company to others, which increases the overall competitiveness of the company. Marketing tools allow companies to quickly respond to changes in the market. Regular analysis of the market, consumer trends and competitors' activities helps companies adapt their strategies and remain competitive in conditions of rapid changes. Product Description popup.authors Hrynevych Liudmyla V. Nebylytsia Olena A. Pedorenko Dmytro A. popup.nrat_date 2024-07-15 Close