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Information × Registration Number 0224U032369, 0124U003504 , R & D reports Title Formation of the company's brand according to the criterion of innovation in wartime conditions popup.stage_title Теоретико-методичні основи та розроблення практичних рекомендацій щодо формування та позиціонування бренду компанії за критерієм інноваційності в умовах воєнного часу Head Ivanienko Victor V., к.е.н. Registration Date 24-09-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The innovative brand reflects not only the company's technical capabilities, but also its desire for continuous development, solving current market problems and ensuring high quality services. Innovation also plays a key role in creating an emotional connection with customers, building trust in the brand as a technological leader that offers cutting-edge solutions. Thus, innovation becomes a key factor not only for strengthening the brand, but also for the survival of the company in conditions of uncertainty and change. The innovative brand is not only able to adapt, but also actively helps society by using its technological resources to solve current problems. The object of the research is information and analytical support for the formation of the company's brand according to the criterion of innovativeness. The purpose of the research work is to develop theoretical and methodological support and provide practical recommendations for the formation of the company's brand according to the criterion of innovation in wartime conditions. Research methods include statistical methods, analysis, comparison of indicators and their structure, meaning and dynamics of changes in the activities of high-tech companies. The following are defined as the main tasks of research work: defining the essence and identifying factors of brand formation; determination of types of formation and positioning of the company's brand; conducting an analysis of the conditions for the formation and positioning of the brand on international markets; improvement of organizational support for the formation of the VS TECHNOLOGY LLC brand in wartime conditions; evaluation of the effectiveness of the formation of the brand of "VS TECHNOLOGY" LLC; development of directions for improving the formation of the brand of the IT company "VS TECHNOLOGY" LLC according to the criterion of innovativeness. Product Description popup.authors Ivaniienko Victor V. Ivashchenko Hanna A. Mishyn Oleksandr Yu. Otenko Iryna P. Podorozhna Marharyta R. popup.nrat_date 2024-10-01 Close