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Information × Registration Number 0224U032475, 0124U003631 , R & D reports Title Optimization of communication processes to improve the provision of information, organizational and commercial services popup.stage_title Розроблених рекомендацій щодо удосконалення комунікаційних процесів для покращення надання інформаційних та організаційно-комерційних послуг Head Horobynska Marianna V., к.е.н. Registration Date 29-10-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The aim of the work is to develop theoretical and applied aspects of optimization of communication processes in order to increase the efficiency of providing information, organizational and commercial services and practical recommendations for improving communication processes in business. The main objectives of the research:to substantiate the need to optimize communication processes in enterprise management by identifying the factors that affect the efficiency of the enterprise; to consider and determine the features of the formation of a communication mechanism; to develop comprehensive scientifically based recommendations for the implementation of a communication mechanism to improve the provision of information, organizational and commercial services; to develop recommendations for improving communication processes to improve the provision of information, organizational and commercial services. Research methods: the following research methods were used in the research work: theoretical generalization;analysis and synthesis; method of expert assessments; system analysis; observation method; graphic. Research results and their novelty: The stages of formation of the communication system in the context of the activities of individual entrepreneurs (IE), which are characterized by an individual approach to customers, flexibility in decision-making and focus on digital communication channels, are determined; a generalized assessment of the functional efficiency of the communication system is carried out by calculating the coefficient of integral efficiency and proposals for improving the management of information and organizational and commercial services through improving communications for IE are formed; coordinated integration of CRM systems into the communication strategy, which helps to increase the efficiency of customer interaction,risk management and identify new opportunities for business development. Keywords:information component,communication mechanism Product Description popup.authors Horobynska Marianna V. Dybach Inna L. Sevriukova Yelyzaveta O. popup.nrat_date 2024-10-29 Close