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Information × Registration Number 0225U001287, (0123U101533) , R & D reports Title Formation of the consumer loyalty system by enterprises in the service sector popup.stage_title Формування системи лояльності споживачів підприємствами сфери обслуговування Head Vdovichena Olha Hennadiivna, Кандидат економічних наук Registration Date 29-01-2025 Organization Chernivtsi Trade and Economics Institute of the State Trade and Economics University popup.description1 Determination of theoretical foundations and development of marketing approaches to the formation of a system of consumer loyalty by enterprises in the service sector popup.description2  Modern market conditions of high competition and informatization necessitate the consumer loyalty system formation as a strategic tool for managing marketing activities. Retaining loyal customers contributes to long-term competitive advantages; increasing profitability; predicting the target audience behavior; allowing enterprises to ensure sustainable development in a dynamic environment, focusing on mutually beneficial long-term relationships. The study analyzed theoretical approaches to loyalty formation, its influence factors, in particular service quality, personalization, price incentives and digital technologies. Recommendations were developed for the integration of sustainable development into loyalty programs, their economic efficiency and impact on consumers were assessed. The results were implemented in the educational process of the CHTEI SUTE and can be used by enterprises to form effective loyalty programs that take into account modern consumer needs, increase customer satisfaction, strengthen long-term relationships, ensure competitiveness and contribute to achieving sustainable development goals. Product Description popup.authors Bozulenko Olena Ya. Vdovichen Danylo A. Zeleniuk Oksana V Kozma Elina O. Koroliuk Yurii H. Losheniuk Iryna R. Lutsiv Yaroslav M. Chaplinskyi Yurii B. popup.nrat_date 2025-01-29 Close