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Information × Registration Number 0225U002660, (0124U000150) , R & D reports Title Peculiarities of marketing management in the activities of the private enterprise "Novobud" popup.stage_title Маркетинг-менеджмент в діяльності приватного підприємства Head Biriuchenko Svitlana Yu., Кандидат економічних наукZavalii Tetiana O., Ostapchuk Tetiana P., Доктор економічних наук Registration Date 26-03-2025 Organization Zhytomyr Polytechnic State University popup.description1 Development and implementation of recommendations for the development of the marketing management system of a private enterprise popup.description2 The marketing management system is important for an enterprise for several reasons. First, it helps the organization understand the needs and requests of its customers. This is important for the enterprise to be able to sell products and services that meet these needs. Second, the marketing management system helps the enterprise achieve its marketing goals, such as increasing sales, attracting new customers and increasing their loyalty. Third, the marketing management system enables the enterprise to be competitive in the market The purpose of the research is to develop and implement recommendations for the development of the marketing management system of a private enterprise. To achieve the goal, an organizational, managerial and financial and economic analysis of the activities of the private enterprise "NOVOBUD" was carried out (based on administrative data, statistical information and financial reporting); an analysis of the features of the marketing activities of the private enterprise "NOVOBUD" was carried out; proposals were made to ensure the development of the enterprise's marketing management system. The final result is the developed theoretical and methodological provisions and practical recommendations for assessing the effectiveness and development of the marketing management system of the private enterprise "NOVOBUD". Product Description popup.authors Stepanchuk Anastasiia F. popup.nrat_date 2025-03-26 Close