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Registration Number

0225U003515, (0122U001406) , R & D reports

Title

Development of management and marketing tools in the context of global economic transformations

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Розвиток інструментарію менеджменту та маркетингу в умовах глобальних економічних перетворень

Head

Zinchenko Olha A., Доктор економічних наук

Registration Date

07-07-2025

Organization

Oles Honchar Dnipro National University

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Development of management and marketing tools aimed at adapting to systemic changes in the economy under the influence of globalization.

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The purpose of the research is to develop management and marketing tools aimed at adapting to systemic changes in the economy under the influence of globalization processes. The results of the research are the identification of patterns and trends in the global transformation of the economy and their manifestation at the micro-, macro-, meso- and mega- levels; the systematization of modern management and marketing tools in the context of globalization; the development of a methodology for assessing the development management system of territories in the context of the global green course; the development of a mechanism for adaptive management in the digital environment; the proposal of new marketing tools for promoting business in the global environment; and the development of recommendations for the implementation of adaptive management and marketing tools at the micro-, macro-, meso- and mega- levels of economic development. Systematization of patterns, principles, approaches and tools for managing socio-economic systems in the context of globalization expands the methodology of management and marketing in terms of the spread of adaptive concepts. Proposals on the conditions, procedure and mechanism for developing adaptive management and marketing tools are of practical interest to business entities that develop more flexible approaches to business management in the context of structural shifts in the economy. Recommendations on the implementation of adaptive management and marketing tools at the micro-, macro-, meso- and mega-levels can be useful for state and regional government structures when developing strategies and programs for territorial development, as they form the directions of action of government and business in the development of new tools for interaction and institutionalization of economic transformations.

Product Description

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Barabaniuk Ivan V.
Holei Yuliia M.
Didenko Mykola V.
Dzhur Olha Ye
Dzhusov Oleksii A.
Zinchenko Olha A.
Kobchenko Andrii A
Krupskyi Oleksandr P.
Mahylova Anastasiia Yu.
Meshko Nataliia P.
Niameshchuk Hanna V.
Pryvarnykova Iryna Yu.
Smyrnova Tetiana A.
Sokol Polina M.
Stasiuk Yuliia M.
Yuriev Mykola A.

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2025-07-07