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Information × Registration Number 0226U000841, (0124U000115) , R & D reports Title Development of an investment and marketing concept for increasing the socio-economic potential of territorial communities popup.stage_title Аналітико-інформаційне забезпечення процесів реалізації інвестиційно-маркетингової концепції підвищення потенціалу територіальних громад Head Rudachenko Olha О., Доктор економічних наук Registration Date 16-01-2026 Organization O.M. Beketov national university of urban economy in Kharkiv popup.description1 To develop and provide practical recommendations for the implementation of an investment and marketing concept to ensure sustainable and balanced socio-economic development of communities in the period of post-war reconstruction. popup.description2 The research analyzes the theoretical and methodological foundations for forming analytical and informational support for managing community development and presents a conceptual model that integrates strategic, managerial, innovation-technological, and investment-marketing mechanisms. A comprehensive analysis of communities in the frontline regions of Ukraine during the wartime period has been conducted, key factors of their development have been identified, and integral indicators of the socio-economic potential of territorial communities (TCs) have been proposed. Forecast values of indicators reflecting the impact of the aggregate of factors on the socio-economic potential of TCs have been determined. A multifactor linear regression model was used to calculate the projected values of the indicators. Based on these results, a clustering of TCs was performed, resulting in three clusters differentiated by the level of socio-economic potential. This provides the basis for developing differentiated development strategies for each cluster, taking into account their resilience level, resource endowment, and recovery priority. The results of the study have practical value for local self-government bodies, higher education institutions, business entities, and regional development institutions, as they provide a scientifically grounded basis for managerial decision-making, investment policy planning, improvement of educational programs, and the implementation of effective mechanisms aimed at enhancing the socio-economic potential of TCs. The proposed approaches will contribute to the efficient use of resources, attraction of investment, strengthening of financial capacity, and improving the competitiveness of Ukrainian territorial communities in the post-war period. Product Description popup.authors Olena I. Uhodnikova Olha O. Rudachenko Iryna I. Bozhydai Vladyslava І. Troian Romanovska Anna V. Anna Y. Tsyhenko popup.nrat_date 2026-01-16 Close