Search academic texts

Information × Registration Number 0226U001448, (0121U108930) , R & D reports Title Theoretical and methodological support of business management in the markets of products, resources, services and information on the basis of investment - innovation and marketing popup.stage_title Теоретико – методологічне забезпечення управління підприємницькою діяльністю на ринках продукції, ресурсів, послуг та інформації на інвестиційно – інноваційних та маркетингових засадах Head Bilousko Tamila Yu., Кандидат економічних наукUlianenko Oleksandr V., д.е.н. Registration Date 27-01-2026 Organization State Biotechnology University popup.description1 The purpose of the program: development of theoretical and methodological approaches to innovation and investment support of effective management of business activities in the markets of products, resources, services and information on a marketing basis and practical recommendations for sustainable business development in European integration. popup.description2 Theoretical and methodological approaches to innovative and investment support for effective management of entrepreneurial activity in the markets of products, resources, services and information on marketing principles have substantiated, practical recommendations for the sustainable development of entrepreneurship in the context of European integration have developed and proposed. The directions for increasing the economic efficiency of economic activities and the competitiveness of agribusiness enterprises in agricultural product markets, which take into account the specifics of economic development in crisis conditions of large scale invasion and hostilities, have identified and substantiated; the methodological approach to assessing the impact of digital solutions on the effectiveness of management functions has proposed, which is based on indicators of marginal profitability, forecast accuracy and the level of automation; the classification of management decisions according to risk criteria, implementation time and level of integration into the digital infrastructure has improved; the impact of ESG approaches on management efficiency, in particular the integration of environmental standards and principles of social responsibility into the decision making system, has systematized. Theoretical and methodological approaches to the formation of the market for agricultural machinery of agrarian and technological services and ways to introduce innovative production technologies have developed; the economic mechanism for regulating processes related to ensuring the ecological and economic efficiency of land use by agribusiness entities has improved; a structural and logical model of investment and innovative development of an agricultural enterprise has developed; recommendations have developed for the choice of marketing strategies as one of the elements of marketing support for competitiveness. Product Description popup.authors Liudmyla V. Shovkun-Zablotska Olena V. Bukhalo Elina V. Pakhucha Vadym M. Petrov Maryna S. Ponomarova Iryna A. Malysh Roman S. Bilousko Viktoriia Y. Kuzina Oleksandr P. Bilokin Yurii V. Kukhtin Yevhenii S. Henkelman Pavlo A. Aksenko Oleksii I. Holovko Pavlo V. Smorodko Dmytro V. Revenko Oleksandr H. Shevchenko Vladyslav O. Babyka Anna A. Shapovalova popup.nrat_date 2026-01-27 Close