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Information × Registration Number 0305U005917, 0105U007786 , R & D reports Title Increase of economic efficiency of economic activities of the enterprise of printed mass media. popup.stage_title Розробка наукових рекомендацій щодо маркетингового управління підприємствами друкованих засобів масової інформації. Head Sadekov A., Registration Date 23-12-2005 Organization Donetsk State University of Economics and Trade named after M.Tugan-Baranovsky popup.description2 Expert interrogation during which answers on a number of aspects of reader's perception of printed mass media are received is lead; reaction of readers to marketing activity of editions known for it is certain; the attitude of a reader's audience to advertising published in mass media is found out, the complex of measures on promotion of the edition with the purpose of increase in a subscription component in structure of circulation of printed mass media is developed.5635563556355635 Product Description popup.authors popup.nrat_date 2020-04-02 Close