Search academic texts

Information × Registration Number 0306U008088, 0106U008495 , R & D reports Title Development of the scientific - methodical recommendations on marketing management of the strategic changes in enterprise. popup.stage_title Розробка науково-методичних рекомендацій щодо маркетингового управління стратегічними змінами у підприємстві Head Balabanova L., Registration Date 29-09-2006 Organization Donetsk State University of Economics and Trade named after M.Tugan-Baranovsky popup.description2 The model of marketing management of the strategic changes in enterprise is designed; the algorithm of determination and evaluting the strategic marketing position of enterprise is created; the complex computer program which we can use for evaluting the strategic marketing climate, strategic marketing potential and for determination of the strategic marketing position of enterprise is designed; the algorithm which examine the process of the marketing management of the strategic changes in enterprise is created; the algorithm and technique of evaluting effectiveness of the implementation of strategic changes are created; the complex system of the marketing management of the strategic changes in enterprise is designed and recommendations of its practical use are made. Product Description popup.authors popup.nrat_date 2020-04-02 Close