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Information × Registration Number 0312U003410, 0108U007774 , R & D reports Title Ukrainian Language in the Mass Media: Problems of Culture and Editorial Skills popup.stage_title Українська мова в ЗМІ: проблеми культури та редакторської майстерності Head Yatsymirska Mariya Hryhorivna, Registration Date 27-04-2012 Organization Ivan Franko National University of Lviv popup.description2 In 2008-2011, research activities of the department were focused on hypertext and its varieties, persuasive aspects of mass communication, problems of the style of journalistic text and editing, as well as problems associated with the practice of broadcast television journalism on the air. A special attention is paid to the language culture of media in its spoken and written language processing. In the studies of the department's theme, it is shown that high language culture of journalists is an important part of their professional skills, competence, and intelligence. Word in the media together with rhetoric and eristic are important in the art of communication, which makes impact on the press, television, or radio audiences. These results are used in lecture courses and special courses, and also in the practice of press, television and radio journalism. Research works of the professors have been aimed primarily at practical application of the research results in the learning process. They help students to learn more deeply the norms of pronunciation and accent, word choice and use of expressions, as well as use of the lexical and phraseological wealth of Ukrainian language, and to improve and enrich the individual vocabulary. Most of the research papers are devoted to understanding of the communicative and representative functions of the Ukrainian language in mass communication. Product Description popup.authors Дацишин Х. П. Капелюшний А. О. Конюхова Л. І. М'яснянкіна Л. І. Павлюк Л. С. Ріпей М. В. Топаль Н. М. Щур О. М. Яценко А. М. Яцимірська М. Г. popup.nrat_date 2020-04-02 Close