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Information × Registration Number 0314U004049, 0107U004401 , R & D reports Title Marketing and logistics in enterprise commercial activity management: brend and regional aspects popup.stage_title Реклама в управлінні комерційною діяльністю. Маркетингове управління персоналом: регіональний аспект. Head Byelyavtsev Mykhaylo, Registration Date 17-02-2014 Organization Donetsk National University popup.description2 The role of advertising activity is distinguished in the system of world market of services (economic, social, political, ideological, psychological, educational, aesthetic), classification of types of advertising is offered on the row of signs :concentrated on the certain segment of audience; size of territory of advertising activity; method of influence; character of influence; assistance to the use of commodity which is advertised; use of different types of psychological influence; facilities of demonstration of advertisings reports; use of creative instruments; accordance to the ethics norms; accordance to the norms of honest competition. The flow diagram of research of international advertising space is offered. The scientific novelty of the conducted research consists in deepening of теоретико-методологічних bases of skilled logistic, as to the forming instrument cluster them structures. Product Description popup.authors Іваненко Л. М. Алтухова І.М. Баєв К.А. Баєва О.В. Белявцев М.І. Беспята М.М. Боєнко О.Ю. Божко О.В. Васильченко А.О. Воробйов А.А. Воробйов В.М. Гаджиєв О.Г. Гриценко С.І. Какодєй А.О. Калиниченко М.П. Козарук А.Я. Кузнєцов В.Г. Кульга О.О. Леонова Г.Д. Лисичний Д.М. Марченко А.О. Матюніна М.В. Николайчук В.Є. Омельченко В.Я. Онищук А.А. Петенко І.В. Подольський Р.Ю. Попова В.Г. Прозорова І.В. Саєнко О.О. Свиридко С.В. Святелик Н.П. Стрельнікова Д.О. Таранич А.В. Чурсина Н.М. Шестопалова Л.В. popup.nrat_date 2020-04-02 Close