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0405U003998,
к.е.н.
12-10-2005
o
A competition ability of machine-building production and ways of its increasing
Karlik Juliya Juryivna,
popup.head Pererva Petro Grygorovych
popup.opponent Тимофєєв Володимир Миколайович
popup.opponent Шемаєва Людмила Григорівна
Об'єкт: процеси економічної діяльності підприємств машинобудівної галузі по забезпеченню конкурентоспроможності продукції. Мета: розробка теоретичних основ і методичних рекомендацій для вирішення задач оцінки, аналізу та підвищення конкурентоспроможності продукції на різних ринках збуту. Методи: математичної статистики, графічного моделювання, експертних оцінок, морфологічного аналізу та сінтезу. Теоретичні та практичні результати: розроблено систему економічних заходів, яка спрямована на підвищення конкурентоспроможності продукції підприємств машинобудівної галузі за такими напрямками: стратегія "раціональної якості", "додаткових конкурентних переваг" та комбінована. Новизна: вперше запропоновано теоретико-методичні аспекти кількісної оцінки рівня конкурентоспроможності промислової продукції на основі комбінації методів морфологічного аналізу та експертних оцінок , що дозволяє порівняти різні моделі техніки з їх аналогами на різних сегментах ринку. Результати впроваджені у ХК "АвтоКрАЗ", ВАТ "Кременчуцький колісний завод". Область використання: в економічній діяльності підприємств машинобудівної галузі.
2005-10-12
2020-04-04
Updated: 2025-12-07
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