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0411U006317,
к.політ.н.
28-10-2011
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The political image of the region: the formation of features in modern Ukraine.
Gorohovsky Denys Illich,
popup.head Tokovenko Olexandr Sergijovych
popup.opponent Наумкіна Світлана Михайлівна
popup.opponent Боярська Олена Анатоліївна
Об'єкт - політичний імідж регіону. Мета - визначення умов, принципів і концептів формування політичного іміджу регіону в Україні. Методи - системний, структурно-функціональний, порівняльний. Дисертація присвячена дослідженню умов, принципів та механізмів формування політичного іміджу регіону в умовах демократичної держави. Здійснено визначення та аналіз умов, принципів і механізмів формування політичного іміджу регіону в умовах, що склалися в Україні. Визначено та проаналізовано теоретико-методологічні та методичні засади дослідження іміджу територій в рамках політичної іміджології та маркетингу території і на цій основі запропоновано методологічні засади дослідження політичного іміджу регіону. Досліджено умови та фактори формування політичного іміджу регіону, основні концепти регіонального іміджування: "регіон-донор", "столиця", "унікальність", "регіональний товар", "мала Батьківщина", "видатний земляк". Визначено можливості цілеспрямованого впливу на політичний імідж регіону. З'ясовано проблеми і перспективи формування та просування політичного іміджу регіону і можливості політичних технологій в рамках цього процесу. Сфера - розробка державної стратегії регіонального розвитку, навчальний процес.
2011-10-28
2020-04-04
Updated: 2025-12-07
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