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Иванова Лилия Емельяновна.
: к.е.н. :
spec.. 08.06.02 - :
presented. 1997-10-24; popup.evolution: .;
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0497U001829.
1 documents found
Updated: 2025-12-08
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0497U001829,
к.е.н.
24-10-1997
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Иванова Лилия Емельяновна,
popup.head Скибинский С.В.
popup.opponent Рымар Н.В.
popup.opponent Поперечный С.И.
Объект исследования: Предприятия гостиничного хозяйства, потребители гостиничных услуг. Цель исследования: Разработка теоретической и методической базы формирования и реализации маркетинговой стратегии гостиничных предприятий на основании оценки современных проблем и тенденций развития гостиничного хозяйства Украины. Методы исследования и аппаратура: Индексный, корреляционный, относительных и средних величин, аналитического выравнивания, табличный, графический, аналогий, анкетных опросов. Теоретические результаты и новизна: Определены маркетинговые возможности и основные тенденции развития гостиничного хозяйства, комплексно характеризующие его современное сосотояние и позволяющие обоснованно формировать перспективную политику отрасли. Практические результаты и новизна: Разработана система показателей для определения инвестиционной привлекательности гостиничного бизнеса в городах и регионах Украины; обоснован способ формирования информационной базы для анализа состояния и применения маркетинговой стратегии. Предмет и степень внедрения: Рекомендации внедрены в системе коммунального хозяйства, органах государственной статистики, гостиницах. Эффективность внедрения: Улучшение качества гостиничного обслуживания, экономических показателей деятельности гостиниц. Сфера (область) использования: Гостиничное хозяйство Украины.
1997-10-24
2020-05-17
Updated: 2025-12-08
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