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Information × Registration Number 2107U000142, Article popup.category Стаття Title popup.author popup.publication 01-01-2007 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/1773 popup.publisher Видавництво СумДУ Description This article deals with the problem of forming an optimal structure of marketing channels. The definition of the optimal structure is given and the process of its forming is described. The author proposes the theoretic-methodological approach of building the optimal structure of marketing channels, that takes into account the interests of producer and consumer at the same time. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/1773 popup.nrat_date 2025-03-24 Close